Kpler
Implementing a global tier one media relations programme to promote Kpler’s best-in-class data and analytics, as well as its acquisition activity.
Good Advice helped Kpler to become the go-to organisation for commentary on breaking oil and gas stories across the global media landscape.
Kpler is a leading commodities data and analytics provider, enabling transparency in dynamic, opaque markets such as gas, oil, power and maritime. Kpler’s clients include JP Morgan, Goldman Sachs, Nestle, BP and Shell.
Challenge
Position Kpler’s data and analytics intelligence, as well as its financial news, at the forefront of the business media’s editorial agenda.
Good Advice designed a media relations vehicle that could respond quickly to major breaking stories covered by leading international media such as CNBC, Reuters, Bloomberg and Wall Street Journal.
In addition, as Kpler exponentially grew, Good Advice placed exclusive acquisition stories with Bloomberg’s newswire and terminal service.
Approach
Good Advice secured over 2,700+ pieces of media coverage during the Suez Canal blockage crisis for Kpler, with practically every major media outlet referencing them.
Regular live studio and down-the-line interviews with leading broadcast media such as Reuters, CNBC US, Europe and Asia, Bloomberg and Sky News.
Good Advice team secured Bloomberg coverage for every acquisition made by Kpler since 2020
Results
Broadcast Coverage
Media coverage
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Forbes
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Bloomberg
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Financial Times
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CNBC
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PE Hub
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Wall Street Journal
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Metro UK
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CNN
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New York Times
