Form3

Building an international media programme with fintech and business media

Good Advice helped Form3 to raise its media relations voice to support the company and customer growth

Form3 is the account-to-account payments platform. Founded In 2016, Form3 set out to revolutionise the world of payment processing and disrupt the traditional payment infrastructure model, with an always on, cloud-native, Payments-as-a-Service platform.

Form3 is trusted by some of the UK’s and Europe’s biggest Tier 1 banks and fastest-growing fintechs to handle their critical payments architecture.

Opportunity

Reinforce Form3’s industry leading position in payment technology across the US, UK and Europe, in addition to increasing the exposure of its C-level executives and sharing their views on the industry

We designed and implemented a media relations and content creation programme that focused on company news and hot payment industry topics that resonated with journalists.

Approach

250+ pieces of media coverage to date, focusing on Form3’s customer and funding announcements

A news story highlighting collaboration with a Tier 1 financial services company on a digital payments infrastructure, landed 35 pieces of media coverage in leading fintech and business titles

Good Advice is responsible for Form3’s media announcements, in collaboration with clients and partners including leading global banks and financial service providers. In 2023 Good Advice led the media campaign around Form3’s FedNow certification in the US

Good Advice secured inclusion of Form3 in the Forbes list of ‘Five U.K. Fintechs To Watch’.

With a focus on company profiling, Good Advice secured a number of profiling opportunities in Tier 1 business media including the Financial Times, Fortune and Benzinga